
THE ELECTRIC VIBRATIONS OF THE FLY Proposal not retained of new visual identity for LA MOUCHE, cultural space of Saint-Genis-Laval / Season 2017/2018 "Can the flapping of a fly's wings in Saint-Genis-Laval cause a tornado in Texas?" The hijacking of this famous formula used by Edward Lorenz to describe the chaos' theory illustrate our vision of the new visual identity for LA MOUCHE cultural space. By using graphic codes from optical art, the Monogram "M" becomes the symbol of a place that assumes its mission of cultural epicenter on a territorial level. This seismic shock wave becomes the motif of a vibrant and radiant season that unfolds joyfully in the urban space. It is also an opportunity to introduce motion design and digital as new communication tools to create a new identity resolutely modern.
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